On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast.
- Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.
- SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.
- The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.
- The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.
- Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.
- While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.
- For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.
- If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.
- Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.
- Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results.
Quote of the Show:
- “If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle Nissenblatt
Connect with Arielle:
- LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/
- Twitter: https://twitter.com/arithisandthat
- Personal website: https://www.ariellenissenblatt.com/
- Descript website: https://www.descript.com/
- Squadcast by Descript website: https://squadcast.fm/
- Trailer Park: The Podcast Trailer Podcast: https://trailerparkpodcast.crd.co/
- Feedback with Earbuds Podcast: https://podcasts.apple.com/us/podcast/feedback-with-earbuds/id1482593761
- Earbuds Podcast Collective website: https://www.earbudspodcastcollective.org/
- Podcast Taxonomy website: https://podcasttaxonomy.com/home
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
- Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
- Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
- Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
- YouTube: https://youtu.be/keC2Mrvo4Yc
Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Sam Guertin is a Podcast Producer and Brand Marketer at Ringmaster. He has edited over 500 podcasts since starting to work with Casey.