Hosts Doing Their Homework - Mike Coffey - Creating The Greatest Show - Episode # 013
Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.
- Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question.
- Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews.
- Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset.
- Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
- Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
- Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction.
- There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show.
Quote of the Show:
- “The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey
- LinkedIn: https://www.linkedin.com/in/imperative/
- Twitter: https://twitter.com/mrcoffey
- Instagram: https://www.instagram.com/mrcoffey/
- Imperative Information Group website: https://imperativeinfo.com/
- Good Morning HR Podcast: https://goodmorninghr.com/
- Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
- Tyler Cowen - Host of Conversations with Tyler podcast
- Lex Fridman - Host of Lex Fridman Podcast
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
- Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
- Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
- Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
- YouTube: https://youtu.be/iEHQAXt4SF8
Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/
Creators and Guests
Founder & Podcast Architect at Ringmaster