Podcast Ads That Resonate - Anna Ratala - Creating The Greatest Show - Episode # 062

Today, we have a special guest—a business leader, serial entrepreneur, and passionate storyteller. Meet Anna Ratala, the Founder & CEO of Zvook, a cutting-edge podcast advertising platform designed for the modern marketer. Zvook, inspired by storytellers and driven by AI, enables brands to effortlessly discover relevant podcasts and book host-read ads with a few clicks—no sales calls or budget minimums required. Additionally, Anna hosts the Found(H)er Mind Podcast, offering an audio journal insight into the journey of a startup founder and the behind-the-scenes of building a venture-backed business.

  • Be authentic and passionate about your journey or topic. Don't overly tailor content to the audience; let them gather around your genuine passion. Keep the podcast conversational, making listeners feel like they're part of an engaging discussion.
  • Choose guests wisely, especially in the beginning. Opt for those comfortable with podcasts to ease into a conversational flow. Prioritize a relaxed atmosphere; practice with friends if needed. When recording, forget about the "record" button—be genuine to yourself, overcoming the initial fear of being on air.
  • In podcasts, authenticity matters more than scripted perfection; let your genuine voice and personality come through for a more engaging and relatable experience.
  • Create a safe space for yourself and your guests to be genuine, fostering a truly engaging and authentic atmosphere. Your authenticity sets the tone for your guests to feel comfortable and be themselves.
  • People dislike bad and poorly targeted ads, not ads in general. Focus on creating authentic, well-targeted ads that tell compelling stories about products and services. In modern advertising, authenticity matters—shift from hard selling to creating emotional connections and experiences that resonate with your audience.
  • Harness the power of influence and word of mouth. People trust recommendations, whether from friends or familiar influencers like podcast hosts. Building a genuine connection fosters a sense of familiarity, making your brand more relatable and appealing.
  • Boost your podcast's reach by advertising on similar podcasts. This approach is effective as you're not pushing sales; instead, you're leveraging the existing podcast-listening habit. Listeners are more likely to check out a recommended podcast within the same genre, creating a seamless and successful promotional strategy.

Quote of the Show:
  • “People don't hate ads, they hate bad and poorly targeted ads.” - Anna Ratala


Ways to Tune In:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 
Podcast Ads That Resonate - Anna Ratala - Creating The Greatest Show - Episode # 062
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