Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives.
- It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves.
- Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint.
- For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
- If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
- Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list.
- If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away.
- Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways.
- One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show.
Quote of the Show:
- “The other value for me besides just the conversations themselves is obviously the networking. One of the huge benefits for the host is you build this absolutely incredible network.” - Melissa Moody
- LinkedIn: https://www.linkedin.com/in/melissammoody/
- Twitter: https://twitter.com/2PizzaMarketer
- Gated website: https://www.gated.com/
- Personal website: https://www.melissammoody.com/
- Finding Focus Podcast: https://podcasts.apple.com/us/podcast/finding-focus-protecting-your-attention-in-a-noisy/id1635153064
- 2 Pizza Marketing Podcast: https://podcasts.apple.com/us/podcast/2-pizza-marketing-a-podcast-for-small-team-marketers/id1643386802
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
- Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
- Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
- Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
- YouTube: https://youtu.be/iSr3Li0on-o